In 1990, the Japanese jewelry industry to promote the material and was not doing it to appeal to price only.
There was no trend and design.
I was wondering on that.
We therefore introduce a new fashion design and trends, several times each year since 1996, went to the jewelry show in Italy, I feel in my body jewelry trends.
And has proposed the jewelry store and display up to the total design of the shop, and more.
Accordingly, from the old jewelry store business category overall, the shop was transformed into cool jewelry boutique, and many born in Japan.
The concept of the shop and they are "KAWAII".
Shift into high mode for old jewelry store, has continued to propose.

I have worked for? To please the people around we that are only taking advantage of our ability.
Thanks for a lot of people want.
The ability of our staff are grateful. I can not work alone.
I think humans have the ability not only to their own best.
To take advantage of its capabilities, we use careful positioning of the staff.
I think our company synergies and collaborations between people.
Increase the motivation for why "ARIGATOU GOZAIMASU (mean thank you)" "KANSYA (mean Thank you sincerely)" has established relationships with their own motivation and a sticker of the word.
Our slogan is
From "JIKOTYU (mean egoism)" to "TAKOTYU (altruism)

In the jewelry industry has been recognized as a leader will always continue to transmit epidemic.
I mean the younger age, where I is characterized by light footwork you can respond to changes in the bandwagon.
In the individual, cheerful, and energetic, and love our fun staff.
That just to be loved by you, and I believe the answer.